Who has the biggest search engine market share worldwide? Moreover, mobile shopping now has a 60% market share, you can find more stats via the 300+ page report on Datareportal. " 58.4% of consumers purchased a product or service online each week" The importance of search in influencing product purchase is suggested by Global Web Index via Datareportal. How many searches are made each day?Īs of 26 January 2022, Google processes over 3.5 billion searches every day, or, 1.2 trillion searches per year. We'll start by reviewing how many people search, then look at the top search engines and finish with the growing popularity of voice search. If you're looking to make the business case for investment in search, we recommend you start by modeling search engine marketing return via a search gap analysis to put a quantitative estimate to the returns. This summary of search engine marketing statistics is aimed at helping you make better-informed decisions about the running of your search marketing. Whether you're looking for channel excellence or marketing strategy advice, we've got resources to support your digital marketing optimization journey. We have a wide range of tools and templates for marketers looking to make data-driven marketing decisions. But with behavior changing so quickly, it's vital to keep on top of search engine marketing statistics to inform your strategy. We're huge fans of search engine marketing, both search engine optimization and paid search marketing. Statistics help us turn data into information, allowing us to make informed and rational decisions and that's exactly the purpose of this article. Search engine marketing statistics: The latest search usage and adoption data to inform your strategies and tactics
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